Willage, founded in 2024 in Venice, Los Angeles, is an online boutique showcasing a diverse collection of curated artisanal crafts from around the world. The name, pronounced “village”, reflects our vision of this world—one that respects community, tradition, nature, and the harmony of life. At its core, Willage represents connection, a link between the past and the present. Our goal is to bring you ethically sourced pieces of timeless craft, handcrafted by artisans committed to carrying forward their cultural inheritance. We honor these values—of sustainability, tradition, cultural heritage, artistry—by bringing to you traditional craftsmanship, passed down through generations.
We believe that every handcrafted piece tells a story—a story of culture, of tradition, of the skilled hands that bring it to life. We work with artisans and partners who share our values: respect for our planet, our people, our culture, and our traditions. Our approach is both intentional and respectful: In doing so, we aim to create a bridge between traditional craftsmanship and the modern world, preserving these invaluable skills for future generations.
We take great care in identifying partners or artisans of integrity, to ensure that the pieces are authentically and ethically crafted and our contribution helps in supporting the local crafts of each region we work in.
We work diligently to ensure materials used in our products are all natural, responsibly harvested, and environment-friendly. In doing so, our products contribute to the well-being of both people and the planet. The world over, traditional crafts emphasize sustainability in their techniques of creations and use of recyclable, biodegradable materials found locally. Through our curation and partnerships with artisans, we aim to keep alive this ethos.
As a brand, we do not promote excess; instead, we advocate for intentional purchases. We live by this philosophy by consistently offering limited products and maintaining a minimal inventory.
Dear Reader,
I founded Willage with a clear purpose: to reignite our love for the traditional crafts. Growing up in India, I was exposed to a rich legacy of arts and crafts that played a significant role in shaping the fabric of our culture. Learning about the art of handmade, and truly understanding what it means, has had a profound impact on my life. I had the privilege of spending most of my childhood in places where 80% of what we wore and brought into our home was made by artisans. Back then, I didn’t fully grasp its importance, but now, I’m deeply grateful. My father’s service in the army meant we moved every two years, living in small cities and towns where artisans didn’t just carry forward ancestral stories and teachings—they were the backbone of the local economy.
At Willage, we believe these stories should never end; they should be recognized as a cultural legacy that we must preserve, protect, and support.The art of handmade carries with it the tradition, ancient wisdom, and culture of the artisan who created it. Handmade isn’t just about the past; it’s the future. Our goal, through these wonderful pieces of craft, is to bring these stories to you. To preserve and celebrate each tradition and style, to carry them forward so that they can continue to inspire generations to come.
Love,Supriyaa Channira
